The who your customer is question is one of the most important in business. Asking it correctly can unlock a lot of value while getting it wrong can lead to disaster. Yet, defining who your customer is can be surprisingly tricky. Even companies with decades of experience in their market can get it wrong. That’s …
In the past few years, marketers have had to rethink marketing strategies, tactics, and how they communicate with customers and prospects. If you want to compete and grow revenues this year, you must understand how to navigate marketing trends successfully. Here are 5 of the hottest marketing trends for 2022. 1. Good Customer Experience is …
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